Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from kalamazooorthodontic.com (the “Site”), or Kalamazoo Orthodontics (“our” / “us” / “we” / “Business”). It also applies to the initial development firm that built the website, Virtual Marketing Director Services, LLC. (“VMD” / “VMD Services”)
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device. This information includes, but is not limited to, information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Collection.”
We collect Device Collection using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you utilize a form or attempt to utilize a form through the Site, we collect certain information from you, including, but not limited to, your name, website URL, email address, company name, and phone number. We refer to this information as “Form Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Collection and Form Information.
User Submitted Personal Information
Any records you submit through our Site that relate to personal health indicators or associate in any-way with HIPAA regulations; you acknowledge the sending of this information and relieve us of any and all legal and financial liability that may be associated with these records.
As a website developer, VMD holds all users solely responsible for any applicable compliance with federal or state laws governing the privacy and security of personal data, including medical or other sensitive data. Users acknowledge that the Services may not be appropriate for the storage or control of access to sensitive data, such as information about children or medical or health information. VMD does not control or monitor the information or data you store on, or transmit through, our Services. We specifically disclaim any representation or warranty that the Services, as offered, comply with the federal Health Insurance Portability and Accountability Act (“HIPAA”). Customers requiring secure storage of “protected health information” under HIPAA are expressly release VMD from liability. We do not sign “Business Associate Agreements” for website content or forms and you agree that VMD is not a Business Associate or subcontractor or agent of yours pursuant to HIPAA.
How Do We Use Your Personal Information?
We use the Form Information that we collect generally to contact people who willingly reached out through the Site. Additionally, we use this Form Information to:
- Communicate with you
- Screen our orders for potential risk or fraud
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services; and When in line with the preferences you have shared with us, provide your information with 3rd parties
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing Your Personal Information
- We share your Personal Information with third parties to help us use your Personal Information, as described above.
- We also use Google Analytics to help us understand how our customers use the Site.
- You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Business Transfers: As we continue to develop our business, we might sell or buy services, stores, or assets. In such transactions, visitor information is usually one of the transferred business assets. Also, in the unlikely event that we are acquired, or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
Credit card information will never be disclosed by us and follow the conditions of use established by Visa, Mastercard, Discover, Amex, and PayPal.
Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
Do Not Track
Please note that we do not alter our Site’s data collection and use best practices when we see a Do Not Track signal from your browser.
Data Retention
When you fill out a web form through the Site, we may maintain your Form Information for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Contact Information
Please contact us by phone at (269) 344-2466 or by mail at 1314 W. Milham Ave, Portage, MI 49024.